A one-off setup that puts Heating Hub in front of every warm-intent buyer — Google, Meta, Maps and Shopping — all wired into Shopify.
With the new website and imagery in place, the next step is making sure every person actively looking for a fireplace in your area lands on it. This proposal covers the one-off setup of the full warm-intent capture stack — Google Ads search, Google Shopping, Google Business Profile, Meta pixel & ads, and organic socials — all connected to Shopify so every sale and enquiry is tracked back to its source.
The goal is simple: anyone searching for fireplaces with intent to buy sees Heating Hub first, and every click is measurable back to revenue. Ongoing management, content and local print are covered in Section 5 and quoted separately once setup is live.
Timing works in your favour — we're in peak heating season, so warm-intent search volume is at its annual high. The sooner tracking and campaigns are live, the more of that demand we capture.
We ran keyword and search-results research for the NZ fireplace market before pricing this:
Local search results right now are dominated by the big-box chains — Mitre 10, Bunnings and Trade Tested own the Google Shopping results. No local specialist fireplace retailer is capturing this traffic well. That's the gap this setup is built to fill.
Everything below is included in the fixed setup price of $2,250 + GST (roughly 16 hours of work). Anything outside this scope is billed at $140 + GST/hr, always agreed with you first.
The measurement layer everything else depends on — done first so every channel reports real sales, not just clicks.
A pass over the new site so Google ranks it as well as it deserves.
Capturing people actively searching for fireplaces, installation, and the brands you stock — Yunca and Woodsman searches included.
Product listings with images and prices directly in Google results — where the big-box chains currently sit unchallenged.
The free channel that puts you in the local map results — often the highest-converting click of all.
Low-spend, always-on campaigns that retarget site visitors and find new people who look like your buyers.
Making sure the free channels point the right way and are ready for the ads to run through them.
| Component | Hours | Cost |
|---|---|---|
| Tracking & Shopify Foundation | 3.5 | $490 |
| Website SEO Review | 1.5 | $210 |
| Google Ads — Search Campaigns | 4 | $560 |
| Google Shopping & Merchant Center | 2.5 | $350 |
| Google Business Profile | 1.5 | $210 |
| Meta Ads — Pixel, Audiences & Lookalikes | 2 | $280 |
| Organic Social Alignment | 1 | $140 |
Rough starting ranges — the right numbers depend on your sales targets and service area, and we'll firm them up together before anything goes live. Winter is your peak; these assume starting in-season.
| Channel | Suggested starting range / month | Notes |
|---|---|---|
| Google Search | $500 – $1,000 | The workhorse — highest intent, scale with results |
| Google Shopping | $300 – $600 | Product listings; can share budget with Search initially |
| Meta (FB/IG) | $300 – $500 (≈$10–15/day) | Low-spend retargeting + lookalikes as scoped |
Realistic all-in starting point: roughly $1,100–$2,100/month in media spend, reviewed monthly and scaled toward what's producing sales. At the $0.30–$1.60 per-click rates the keyword data shows, even the bottom of that range buys 500–1,500+ high-intent visits a month.
Setup gets everything live and tracking; performance comes from ongoing optimisation. Recommended next steps:
| Item | Owned by |
|---|---|
| Ad spend / media budgets | Heating Hub (billed direct by Google/Meta) |
| Ongoing campaign management after setup | Quoted separately (Section 5) |
| Shopify theme/website changes beyond tracking setup | Quoted separately at $140 + GST/hr |
| Print media booking & placement costs | Heating Hub, direct with publications |
| New photography / video production | Quoted separately (Section 5) |
| Responding to reviews & customer messages | Heating Hub |